When you've been in business for a while it can be really easy to have a closed mind about the stuff that you think you know. For example, have you heard yourself say any of the following...
Telemarketing doesn't work for me.
I tried that years ago.
Flyers don't work for me.
That's not right for me.
Networking doesn't work for me.
That won't work in my business.
My business is different. (I've heard this one A LOT!)
Now whilst you may have tried stuff in the past, who to say it won't work now if you...
Get a better telemarketer, write a better script, invest in better data?
Try a better flyer design, try a different headline, use a different call to action, flyer another area?
Visit a different networking group, practice your elevator script, invest in unique business cards?
Get the picture? Small businesses owners who want to be successful should be constantly innovating, testing and measuring and tweaking their marketing strategies. Learn as much as you can about how to do it right now. Keep an open mind!