Your prospect thinks something along the lines of, “Well, they keep coming back, so that must mean they are not cowboys who will run off with my money!”
According to the Direct Marketing Association:
As you can see, there's a huge gap between the number of people that keep your flyer and the number that actually respond! Why is that? Partly because you are not familiar yet, so they are cautious. Also, because research shows that your flyer design/wording/offering can make a massive difference to how many prospects respond.
Keep flyers in the car and always deliver some to the few doors either side of where you are going. I worked with a loft conversion company who did 100 flyers a week around each job – they always landed a new job in the same area. Every time!
Just remember that your flyer should scream the benefits to the prospect, rather than how good you are, how long you’ve been in business, etc. Try different headings and offers until you find something that works.
If you need help designing a great flyer, give me a shout!
To your success
Jo Richings x
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Business Coach, author, speaker, social entrepreneur and chief pot and bottle washer!