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Small Business Network Blog
The challenge! ​365 days ... 365 Business Tips 

Tip 230) Understand their VAK profile

10/5/2019

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VAK profiling is a simple but highly effective communication tool. It can help you build instant rapport and increase your conversion rates. 
 
In a nutshell, we like to receive information in 3 different ways:
  • Visual people like to look at brochures and pictures. They use visual words like see, watch and look.
  • Auditory people like to listen and discuss. They use auditory words like hear and listen.
  • Kinesthetic people like to touch and feel. They use phrases like “it feels right”.
During the conversation, listen for the words your prospect or client uses the most and match their words.
  • Use phrases like “Can you see how this is perfect for you?” to a visual person.
  • "Listen, you are going to want to hear this” to an auditory person.
  • “How does that feel?” to a Kinesthetic.
 
Also, match the words that they use in general conversation. That way they will feel like you are talking their language and feel relaxed with you.

Upping your communication skills :-)

Jo x
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  • Home
  • About Jo
    • Contact
    • Testimonials
    • Speaker
    • Author >
      • Whoops, there it goes again! >
        • How to Stop Worrying
        • Tell your story
      • Oscar meets his worry chimp
    • HappiMe App
  • Coach
    • For Businesses & Organisations >
      • 360 Feedback
      • Business Coaching
      • DISC Profile Workshops >
        • DISC Tips
        • DISC for Managers
      • Executive Coaching
      • Stress Management
      • Wellbeing workshops
      • Training
      • Free Resources
  • Bristol Small Business Network
    • Small Business Group Coaching Programme
    • Bristol Business Networking
    • Small Business Network Blog
    • Masterclass
    • Bristol Networking Ninjas