Start by making one phone call. Start by posting ten flyers. Start by attending one networking event. Start by knocking on one door. Start by posting one advert on Facebook. Just start today. And repeat tomorrow!
Action has magic in it – it tells the universe you are serious.
A strategic alliance is when you and another business go into a loose partnership to help each other make extra profits.
For example, a tree surgeon may refer work to a gardener, and vice versa. They may give each other 10% of the price tag of any referred work. Suddenly, each has a ‘scout’ working for them. The number of suppliers the tree surgeon may do this with is unlimited, although it’s probably wise to work with only one of each type of business.
Let's be honest, being a small business owner can mean our needs are often at the bottom of our list of priorities, with marketing, paying bills and dealing with customers way further up the list than self-care!
At the end of the day, if you don't take care of yourself then no-one else will! You are responsible for you, and if you are not at the top of your game then everything suffers – your health, your business, your relationships, and your sanity.
Schedule some time in for you. Do the things you love, whether that is exercising, reading, bubble baths, socialising or just sleeping in. You have to make YOU your biggest priority.
According to research, over half of us say that distractions are preventing us from working properly. (I think the other half were distracted and didn't read the question properly!)
Distraction is a big problem for most us – with smartphones, social media and chatting at the top of the list of things most likely to distract. And if you're lucky enough to work from home, the distractions can get even worse! Then you've also got kids, pets, daytime TV, washing and cooking to contend with... So what do we do about it? How do we stay focused and avoid distractions during the working day?
I'm always surprised when clients don't revisit their old clients or customers as a way of generating business. These people already know and trust you, so why wouldn't you? Often you just go off their radar.
Call or send a reactivation letter, email or text reminding them of who you are and what you can offer them. (Assuming you have your GDPR sorted of course!)
Ask how you can get their business back. Offer them a great incentive to buy from you or use your services again. Quite often a simple phone call or text will bring in new business.
While your accountant will tell you that marketing is an expense, the entrepreneurial mindset views marketing as an investment.
The greater the difference between what it costs you to acquire a customer and the lifetime value of the goods or services sold to that customer, the greater your profit potential and return on investment.