We all know ‘people buy people’, right? Then why do so many small business owners still create dry, generic websites using the royal ‘we’ – with no photos and no personal information?
Simply put, there is nothing for your prospects to relate to and connect with. And we want to connect! Connection is crucial if you want people to trust you and buy from you.
👩 Put your picture up, even if it’s just you.
📢Tell people why you started your business and what’s important to you.
🗯️ Share your vision and values.
👀 Give them an insight into who you are as a person. Assuming you're not Jack the Ripper, it will make them far more likely to buy from you!
If I’m looking to buy online from a local business or checking out their website for contact details – if I can’t see who I’m dealing with, personally I’m off your site and onto someone else's. I believe this is true for all businesses but is especially true for trades and service-led businesses.
What about you? Do you think this is important? Does your website tell your prospects who you are in an engaging and personal way?
#marketingtips #businesstips #smallbusiness #sales
What do your clients say about you? Does it match your branding? Do they get what they expect?
I recently contacted a local business about using their services because I was initially attracted to their marketing. They portrayed themselves as positive with a can-do attitude. A company who would go above & beyond for their clients. This is my kind of business I thought as I completed their online form!
Unfortunately, I didn't get what I expected at all. For a start, I didn't get a response to my enquiry. I thought I would give them the benefit of the doubt because of lockdown, despite their website stating clearly that it was business as usual, so I decided to give them a call. I was met with a generic call minder voicemail. Not even a personal message! I left a message anyway & it took 9 days to get a response! 9 days!
When I told them I had already found an alternative supplier, the guy on the phone was very short & put the phone down. What the hell? No apology. No thought was given to the fact that I could be a customer in the future. I think I had a lucky escape, to be honest!
My values are stated clearly on my website and clients get what they expect. Are your values displayed on your website?
I hope you’ve all had a prosperous week? Mine certainly was with 2 very promising prospect meetings, 4 great client sessions, another successful Speed Networking session & 5 new members joined our fab LinkedIn breakfast group!
Plus... I managed to navigate the challenges of trying to hear people on Zoom, whilst working in my conservatory during torrential rain! Result!
Here are a few important things you may want to know...
❌ More money?
❌ Better health?
✔️ Practising gratitude
I'm lucky enough to have an amazing lifestyle. I earn a great income working part-time doing what I love. I travel a lot (usually!) & have amazing friends & family. I consider myself very fortunate to have my life, despite its ups & downs.
The No 1 thing that has helped me to have such a fabulous life is most definitely gratitude. I am grateful for everything in my life & have kept a gratitude journal for years. I aim to practice gratitude in the moment as well as writing a list of the things I have to be grateful for that day. It doesn't have to be big things. It could just be that the sun was shining! ☀️
There has been a ton of research into gratitude over the last few years that shows keeping a gratitude journal can help you:
✔️ Improve your career
🛌 Sleep better
🙂 Reduce depression, anxiety, pain
🤸 Increase exercise levels
I honestly believe that the fastest way to get more in your life is to be grateful for what you have already got.
Yours in abundance
PS Do you keep a GJ? What are you most grateful for?
Time stealers are sneaky & often cleverly disguised as work, but add little to no value to your day or your business! They are everywhere! They will catch you on the phone, in meetings and through lack of planning - just to name a few.
Here are some of the top time stealers that may be impacting your business...
👉 The phone.
Allowing the phone to constantly interrupt you. Use your voicemail if you are in the middle of something.
👉 Doing too much at once.
Are you a multi-tasker? Stop it! Your brain will thank you as it really doesn't like multi-tasking! It can take 5-20 minutes to get back into the same groove after an interruption.
👉Talking too much!
Plan what you will say to clients and suppliers.
👉 Social media.
Yes, it's important but those are those tik tok videos really adding any value to your business?
👉 Running around like a blue as**d fly.
Otherwise known as a lack of planning and priorities!
👉 Getting bogged down in the detail.
As a business owner, only do what only you can do. Delegate, dump or outsource where possible.
What about you? What are your biggest time stealers?
Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)