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Great end game goal but NO performance goals!
In other words, a ton of thinking / planning / plotting / mapping / dreaming / vision boarding goes into creating SMART goals for the year, and not nearly enough 'who does what by when.' Your performance goals are the specific steps you or your team will take daily, weekly, monthly, and quarterly to ensure that you will achieve your end game goal, and are planned AND measured weekly. (Ideally with someone external holding you accountable.) Waste not, want not!
Many years ago I ran a B2B sales business where we would sell for companies that didn't have a sales force. At one point we were selling advertising for various companies and it was during this time that I first started thinking about business coaching. I remember one company who'd just spent 50k on yellow pages advertising and didn't know how many sales they'd got from it! WTH? I was astounded! How could you spend that kind of money and not know whether it was giving you a ROI? I came across this type of scenario over and over again. I began to understand that most people start a business because they are good at a particular trade or job but that doesn't make them good at business. I really don’t like waste. I'm like the Waste Detective! 🤔 Who has heard the phrase... “Sales are the lifeblood of any business?”
Yes, that statement is true but the strength of any business comes from building genuine, win-win relationships. People just don't want to feel like they are being sold to anymore. I find it interesting that the majority of business owners and entrepreneurs I meet have either never received ANY type of sales training or are still rolling out their 80's sales techniques! 📚 Most have never even attempted to learn how to increase their sales conversion rate through reading a book or watching a video. Many salespeople are unaware of their conversion rates! One of the key areas I coach business owners in is sales skills. And by sales I mean - professionally helping the prospects to buy what they need, want and can afford. Sales conversion rates after sales training have been known to triple as a result!! Here are the top 25 sales blunders. Have a read through to make sure you are not doing any of them! 🤔 Ever felt a little bit like a fraud? That you are improvising? That everybody is more knowledgeable than you? That you may get found out? Do you ever wonder how you got into the position you're in? Do you worry that you are not good enough? That you've simply been fortunate?
✅ Well here's the thing... Imposter syndrome and these type of thoughts are WAY more common that you'd think! Since I've been coaching business owners, managers, directors, and team members for 14 years, I can honestly state that almost everyone I've dealt with has experienced imposter syndrome in at least one situation. Even those making 6 and 7 figures... |
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