"Here’s the deal, my friend: Profit is not an event. Profit is not something that happens at year-end or at the end of your five-year plan or someday. Profit isn’t even something that waits until tomorrow. Profit must happen now and always. Profit must be baked into your business. Every day, every transaction, every moment. Profit is not an event. Profit is a habit." - Mike Michalowicz, Profit First
Yes! Here, here! I totally agree. 😀
Whilst the above quote may seem a little like common sense, as we know common sense is not always as common as you'd think...
Waste not, want not!
Many years ago I ran a B2B sales business where we would sell for companies that didn't have a sales force. At one point we were selling advertising for various companies and it was during this time that I first started thinking about business coaching.
I remember one company who'd just spent 50k on yellow pages advertising and didn't know how many sales they'd got from it!
I was astounded!
How could you spend that kind of money and not know whether it was giving you a ROI?
I came across this type of scenario over and over again. I began to understand that most people start a business because they are good at a particular trade or job but that doesn't make them good at business.
I really don’t like waste. I'm like the Waste Detective!
Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)