Firstly, let's look at the official definition of networking. According to Google, it's: "the action or process of interacting with others to exchange information and develop professional or social contacts."
Whilst this is true to some extent, I believe if you want to create business from networking, you HAVE to connect with people on an emotional level. You HAVE to add value for them in some way.
We've all heard the saying that "people buy people", yet on social media this often goes out of the window. We just post our links and hope that lots of excited customers will come running to our door! Now that would be lovely but it just doesn't happen like that...
Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)