WELCOME TO MY BLOG!
WELCOME TO MY BLOG!
We all know ‘people buy people’, right? Then why do so many small business owners still create dry, generic websites using the royal ‘we’ – with no photos and no personal information?
Simply put, there is nothing for your prospects to relate to and connect with. And we want to connect! Connection is crucial if you want people to trust you and buy from you.
👩 Put your picture up, even if it’s just you.
📢Tell people why you started your business and what’s important to you.
🗯️ Share your vision and values.
👀 Give them an insight into who you are as a person. Assuming you're not Jack the Ripper, it will make them far more likely to buy from you!
If I’m looking to buy online from a local business or checking out their website for contact details – if I can’t see who I’m dealing with, personally I’m off your site and onto someone else's. I believe this is true for all businesses but is especially true for trades and service-led businesses.
What about you? Do you think this is important? Does your website tell your prospects who you are in an engaging and personal way?
#marketingtips #businesstips #smallbusiness #sales
What do your clients say about you? Does it match your branding? Do they get what they expect?
I recently contacted a local business about using their services because I was initially attracted to their marketing. They portrayed themselves as positive with a can-do attitude. A company who would go above & beyond for their clients. This is my kind of business I thought as I completed their online form!
Unfortunately, I didn't get what I expected at all. For a start, I didn't get a response to my enquiry. I thought I would give them the benefit of the doubt because of lockdown, despite their website stating clearly that it was business as usual, so I decided to give them a call. I was met with a generic call minder voicemail. Not even a personal message! I left a message anyway & it took 9 days to get a response! 9 days!
When I told them I had already found an alternative supplier, the guy on the phone was very short & put the phone down. What the hell? No apology. No thought was given to the fact that I could be a customer in the future. I think I had a lucky escape, to be honest!
My values are stated clearly on my website and clients get what they expect. Are your values displayed on your website?
I hope you’ve all had a prosperous week? Mine certainly was with 2 very promising prospect meetings, 4 great client sessions, another successful Speed Networking session & 5 new members joined our fab LinkedIn breakfast group!
Plus... I managed to navigate the challenges of trying to hear people on Zoom, whilst working in my conservatory during torrential rain! Result!
Here are a few important things you may want to know...
❌ More money?
❌ Better health?
✔️ Practising gratitude
I'm lucky enough to have an amazing lifestyle. I earn a great income working part-time doing what I love. I travel a lot (usually!) & have amazing friends & family. I consider myself very fortunate to have my life, despite its ups & downs.
The No 1 thing that has helped me to have such a fabulous life is most definitely gratitude. I am grateful for everything in my life & have kept a gratitude journal for years. I aim to practice gratitude in the moment as well as writing a list of the things I have to be grateful for that day. It doesn't have to be big things. It could just be that the sun was shining! ☀️
There has been a ton of research into gratitude over the last few years that shows keeping a gratitude journal can help you:
✔️ Improve your career
🛌 Sleep better
🙂 Reduce depression, anxiety, pain
🤸 Increase exercise levels
I honestly believe that the fastest way to get more in your life is to be grateful for what you have already got.
Yours in abundance
PS Do you keep a GJ? What are you most grateful for?
Time stealers are sneaky & often cleverly disguised as work, but add little to no value to your day or your business! They are everywhere! They will catch you on the phone, in meetings and through lack of planning - just to name a few.
Here are some of the top time stealers that may be impacting your business...
👉 The phone.
Allowing the phone to constantly interrupt you. Use your voicemail if you are in the middle of something.
👉 Doing too much at once.
Are you a multi-tasker? Stop it! Your brain will thank you as it really doesn't like multi-tasking! It can take 5-20 minutes to get back into the same groove after an interruption.
👉Talking too much!
Plan what you will say to clients and suppliers.
👉 Social media.
Yes, it's important but those are those tik tok videos really adding any value to your business?
👉 Running around like a blue as**d fly.
Otherwise known as a lack of planning and priorities!
👉 Getting bogged down in the detail.
As a business owner, only do what only you can do. Delegate, dump or outsource where possible.
What about you? What are your biggest time stealers?
As a business coach, (as you would expect!), I passionately believe that every single one of us should have a coach, whether that is a business coach, management coach or life coach.
We all need someone to push us to be the best we can be, someone who will help us see the bigger picture, challenge us on our thinking and hold us accountable to our goals and actions.
I've worked with some pretty fantastic coaches and mentors over the years and there is no doubt in my mind that I wouldn't be as successful as I am without them.
For me, the best thing about being coached has been having an outside perspective. I think we are often too close to our businesses and teams to see the wood from the trees. And whilst it is not always my favourite thing, the accountability has made a huge impact! 😀
Have you ever worked with a coach or mentor? What was the best thing for you?
I love a success story, especially one that is born out of trying to make the world a better place, which was why I was so moved by this story...
At the beginning of lockdown, Artist Mathew Burrows, like many of us was worried about his livelihood & his industry. But rather than sitting around having a pity party about it, he decided to do something about it.
His idea was to help artists sell their work by creating a culture of trust & generosity. - you post work on Instagram for no more than £200 & when you reach £1,000 of sales, you had to buy another artist’s work. The innovative concept has taken off on Instagram & generated more than £48m in sales since lockdown.
Wow. Just wow. Doesn't that just warm your heart? Think how many artists and their families could be on the breadline right now if he'd hadn't taken action on his idea?
So, bringing that back to business coaching...it got me thinking about how many of us have inspired ideas but fail to act on them because we're scared it wouldn't work. Or that we are too old, too young or not experienced enough.
Do you have any inspired ideas that you have not acted on? If so, get with a coach to breathe some life into them!
Or are you living the dream?
One of the most effective ways to network on LinkedIn is to join groups. However, there are best practices that you want to consider to ensure that you’re productive. As you probably already know, social media cane be a major time stealer so you want to get the most that you can out of the time you spend.
Getting the most out of LinkedIn groups depends on your goals...
What is voice message marketing?
Voice message marketing is a unique way to get your message in front of your customers and prospects via emailing or texting a voice message. There are plenty of free apps out there that will allow you to record and send a voice message. If done correctly, voice message marketing can generate interest in your business, your products and services and drive customers your way.
Are offline newsletters worth it?
Most businesses who send newsletters send them via email, as it’s the most economic, fastest and easiest way to get your message in front of your prospects and clients regularly.
But… while this can be beneficial, it not only leaves the offline audience untapped, but it also means you are just like everyone else. You do not ‘stand out from the crowd’ because EVERYONE is sending email newsletters.
Business coach, Social seller, author, speaker, social entrepreneur, and chief pot and bottle washer!