Here are 3 reasons why you should add your photograph to your email signature ...
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• It helps with rapport building.
• It helps build trust.
• It makes you a real person, not just someone on the end of an email. 

 
The more people see your picture, the more comfortable they will feel with you. The more comfortable they are with you, the more likely they are to buy from you. Simples :-)

Giving you the edge ...
Jo x 

Does anyone actually like doing follow-up calls? I don't think I've met anyone who actually enjoys this process, mainly due to good old "fear of rejection".  (see Tip 86 Sales Beliefs)
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I believe that the energy you generate when you are pitching your business or following up your prospects has a huge influence on your results. Being focused and upbeat with good positive energy will bring you far more clients than if you are anxious and worried about making the call. Your prospect will sense it a mile away. We want to be around positive and upbeat people and are naturally drawn to them.

I think it's very easy to hide behind email, and while I don't think it's the always the best option for generating sales (unless you are running a specific add-value drip campaign / funnel), it does have its uses.

Here are my 14 top tips for using email to generate business and keep in touch with prospects.

Keep it simple.
Write in a way that a teenager will understand. No jargon or fancy words!

Keep it friendly.
Write as if you were writing to a friend. Be authentic.
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Keep your subject line to less than 6 or 7 words.
That's the number you can see on most mobile phones. ​

If you are going to take the time to promote yourself on social media, please, please, please get into the habit of checking your message request box daily.
If someone is not on your friends list. they will NOT show up in your main messenger inbox. I have emailed a few businesses recently  and can see a week later that they have still not seen the message. You could be losing loads of business! 

Here's how to check your filtered messages on FB messenger...​

"Scripts?! I don't want to sound like a robot \ saleperson \ salesy!" I hear you shout. Here are 4 very important reasons why you SHOULD use sales scripts, whatever your business.
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• You will come across as more professional.
• You will cover all the important things first.
• You will overcome your clients objections before they become objections.
• You will be consistent - regardless of who is handling the customer, they will receive the same message.

​Scripts are great for increasing conversions and for improving your customer journey. Most business should have multiple scripts for different stages in their customer journey. For example...

While this seems like common sense, I've come to realise that sense is not always that common :-) (Members of The Bristol Small Business Network excepted of course!)
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One of the first rules of marketing is knowing your customers. Inside-out and back-to-front. When I ask most people who their target market is, they usually say something along the lines of "anyone with a pulse?". No, no, no!

The more specific you are about your avatars (just a posh word for perfect customers!), the better. Yes, you can have more than one avatar, but you will need to do this exercise for each of them. The more you know, the more you’ll understand how best to market to them.

"Sack clients?" I hear you yell. "What the hell? I need all the clients I can get!"

Sometimes it is easy for us to think we have to be everything to everyone. Whoever invented the quote that the 'customer is always right' obviously didn't have to deal with customers who are never on time, late paying or rude to you or your team. Whilst there is an element of truth in this statement in some circumstance (see Tip 176), you really don't need to put up with crappy clients.

Often the crappy ones take up the most of your time for the smallest reward. They usually try to haggle for a discount and seem to have never heard of the concept of "win-win" in business.