Keep a simple spreadsheet with your marketing strategies along the top and simply fill in each client's name and tick where they found you. If it was a flyer, poster or FB post – which one? Gather as much detail as you can.
If spreadsheets aren't your thing, just use an A4 notebook instead. If you are in a busy retail environment, don't worry about the customer's name, simply pop a cross in the relevant box. Just find a way to keep track of it.
Be aware that lots of people will say 'on the internet', or 'on your website', so be prepared to dig a little deeper and ask either what they searched for or how they ended up on your website.
If you want a ready-made spreadsheet to track your customers, give me a shout here and I'll ping one over to you.
P.S. As always, if you need help, either pop along to one of our online Mastermind sessions or contact me for a 1-2-1.
Business coach, author, speaker, social entrepreneur, and chief pot and bottle washer!