People no longer talk much about 'good' customer service. That's just not interesting. Nowadays, good customer service is expected. Our standards are higher, and we expect to get the service we pay for.
Your customers and clients will only really talk about you when you WOW them. When you go above and beyond consistently, they will shout from the rooftops about you.
What 'WOW moments' do you have in your sales process? What special touches do you have in your customer journey? A 'WOW moment' is when you do something that makes your client say, "Wow, I wasn't expecting that!". These are the moments they talk about with their friends and family. This is how you can really benefit from word-of-mouth marketing.
So, what are your WOW moments? If you need inspiration, look out for Tip 84!