How clean your toilets are, the tea and coffee you serve, how your wrap or box your products, the quality of your business card - all make a difference to the experience your customer has with you.
Write a list of every opportunity you have to wow your clients. Every interaction. Every phone call, meeting or 'touch'. Then do whatever it takes to give them an amazing experience.
PS Check out these previous blogs for more inspiration on this subject.
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Business coach, author, speaker, social entrepreneur, and chief pot and bottle washer!