So… let’s talk about adding value.

Do you think you can give too much value upfront?

This question was asked by a client recently. We were talking about adding value through various marketing & customer service strategies and he asked. "Don't you worry that you are giving too much away?"

Good question, I thought. Is there such a thing as giving away so much information that the prospect no longer needs to buy?

I think not!

Here’s my take on adding value…

• Just knowing about a strategy doesn’t actually mean your prospect will go away & implement it. There is a huge difference between hearing how to do something, to actually taking action & following through on it. A huge, massive, ginormous difference in fact!
• If you are going to add value – tell them some stuff that adds REAL impact to their life, business, mindset or health. That’s what will get people talking about you AND bring you life-long loyal clients.
• Come from a place of abundance. Offer value unconditionally - regardless of whether they are likely to buy from you or not.
• If your prospects thinks the value you have given is all you have to offer them – you need to change how you are positioning yourself! Maybe I can help? 😀

Thoughts?

#business #success #value