JO RICHINGS
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Welcome to my

BLOG!

So… let’s talk about adding value.

3/1/2021

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Do you think you can give too much value upfront?

This question was asked by a client recently. We were talking about adding value through various marketing & customer service strategies and he asked. "Don't you worry that you are giving too much away?"

Good question, I thought. Is there such a thing as giving away so much information that the prospect no longer needs to buy?

I think not!

Here’s my take on adding value…

• Just knowing about a strategy doesn’t actually mean your prospect will go away & implement it. There is a huge difference between hearing how to do something, to actually taking action & following through on it. A huge, massive, ginormous difference in fact!
• If you are going to add value – tell them some stuff that adds REAL impact to their life, business, mindset or health. That’s what will get people talking about you AND bring you life-long loyal clients.
• Come from a place of abundance. Offer value unconditionally - regardless of whether they are likely to buy from you or not.
• If your prospects thinks the value you have given is all you have to offer them – you need to change how you are positioning yourself! Maybe I can help? 😀

Thoughts?

#business #success #value
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  • Home
  • Bristol Small Business Network
  • Coaching
    • About Jo >
      • Testimonials
      • Blog
      • Speaker
      • Author >
        • Whoops, there it goes again! >
          • How to Stop Worrying
        • Oscar meets his worry chimp
      • HappiMe App
    • Business Coaching
    • Business Coaching FAQ''s
    • Leadership & Management Coaching
    • Leadership & Management Coaching FAQ''s
    • 360 Feedback
    • Online Training
    • DISC Profile Workshops >
      • DISC for Managers
      • DISC Tips
    • Stress Management
    • Emotional Resilience
  • Contact