Tip 120) The SW RUle

The SW Rule: Some will, some won't, so what? NEXT!

• Some people will buy from you; some won't.
• Some people will like you; some won't.
• Some clients will stay with you; some won't.

​That's just the way it is. Some will, some won't. Getting upset about the ones that won't, or don't, is a complete waste of time and energy. 

​If you learn any lessons, you need to learn that when you get a no, or lose a client, and change your processes where you can to stop it happening again – it's time to say NEXT! No pity parties allowed.

The SW rule has had a MASSIVE impact on my business and has enabled me to step off the emotional rollercoaster that having your own business can cause. I just do the absolute best I can do, and if a client doesn't want to work with me, then we are obviously not supposed to work together. Simple.
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NEXT!
​Jo