'Oh no', I hear you cry, 'I can't do that. I'll lose all my clients. I don't want to rock the boat. No-one will buy from me. My business will fail. I will be penniless and homeless. No, I can't do possibly do that!'
Sound familiar? Most of us are worried about putting our prices up because we are scared of rejection: that our clients and customers won't think we are worth it. That they will use it as an excuse to stop buying from us.
Well, if you are not giving a great service, then that may well be the case, but we'll assume that you are giving an exceptional service, so it's unlikely to have a negative impact on your profit. Please check out this quick blog on the actual impact of putting up your prices. (Hint: if your present profit margin is 25% and you increased your prices by 10%, you could lose 29% of your sales and still be making the same amount of profit.)
So, if you are too busy with clients, now is the time to raise your prices!