Tip 154) ask yourself - Do I look the part?

I am often surprised at how people show up for business meetings and opportunities to quote, especially from trades like builders, plumbers and decorators.

​I appreciate that you may be swinging by after a day’s work, but for goodness’ sake keep some clean clothes in your van. Ideally with your logo on them. Have a notebook and clipboard. Look professional. It does make a difference. Be different from your competitors.

I helped one builder client increase his conversion rates by 22% just by wearing a smart logoed shirt and carrying a clipboard with a set of questions on it.

Same for when you are networking. Look smart. That doesn't mean being suited and booted, but it does mean not wearing your trainers and a creased shirt! It does matter, and it does make a difference.

If you want a profitable and successful business, then look like the kind of person that runs a successful and profitable business!

Upping your game :-)

Jo x

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