Tip 17) 4 reasons why you should never, ever send a direct mail letter or email without following up!
Your prospects are busy people. They have hundreds, if not thousands, of marketing messages thrown at them every day from TV adverts, flyers in shop windows, posters on cork-boards, branding on vans. They are bombarded via their social media feeds, websites, and emails. It's relentless! They have the attention span of a gnat, and even if your letter is well written, your product or services just what they are looking for, and however nicely you end your message (asking them to call you if you can help them)...
THEY PROBABLY WON'T CALL YOU!
In 10 years of business coaching, I have only ever heard of a handful of incoming calls from direct mail letters! Often people want to buy what you are selling, but they are just too damn busy to do anything about it. I often get sales letters and very briefly think, “That looks interesting…”, before popping it on my ever-growing pile of 'interesting, but not important' stuff. And there it will stay, until it gets buried by so many other pieces of paper that I get fed up with it all and chuck it all in the recycling! And there are many other business owners around just like me!
So, here's what you should do to give yourself at least a fighting chance of getting some business out of your direct mail letters. I will go into more detail for each step in future blogs, but here are some tips to get you started:
Jo Richings x
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Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)