Tip 172) when is a brand not a brand?

​Guest post by Mary Cook of The Branding Coach.
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When is a brand not a brand? There seems to be a lot of confusion as to what a brand is. And confusion means that a huge amount of companies must be missing out on what a carefully considered brand could be achieving for them.

The average person will see over 5,000 brand and marketing messages a day - and that’s a lot of ‘noise’. So much so that our brains are great at tuning out anything they think isn’t important - making it instantly forgettable.
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That’s why an emotional connection is so valuable.

A brand isn’t just a beautiful logo or an expensive website - it’s a visual representation of your values, goals and customer promise. A consistent, emotionally engaging brand should speak directly to your ideal target audience and result in a loyal base of raving fans and repeat business.

If you would like help attracting your ideal customer, get in touch and see how I could help you to improve your brand so that it works for you.

A good brand stands out. The BEST brand fits in. Yes, STANDING OUT from the crowd is a good thing - but your brand should also FIT IN with what your target audience wants, expects and aspires to.

Your brand needs to hit the right emotional note with the people you want buying from you to ensure your brilliant company gets noticed, attracts sales and builds a loyal following of repeat custom.

So leave it up to me! It's my job to make sure all your company promotional materials - whether printed or online - hits that right emotional note for success!

​Mary Cook
http://www.thebrandingcoach.co.uk/