Tip 212) Be Generous. SHow your client "the love"!

Business owners often go to more effort to find new clients than they do to keep the ones they've already got. Whenever I speak to a new client, the first thing they want to do is marketing. They think that's the exciting stuff, and while new clients are the life-blood of a business, there is a lot to be said for spoiling your current customers or clients so they stay loyal.

7 ways you can show your clients "the love":
1) Send a small gift out of the blue. It doesn't have to be expensive, just something personal, decorative or useful. Please don't send them a pen or a coaster with your logo on it! That's not the type of gift I mean. That's just self-promotion and the customer will see it as that. 

2) Write them a handwritten letter stating how grateful you are for their business. 

3) Send them a motivational postcard with a personal note written on the back. 

4) Take them out for a coffee or lunch (if they are a high spending client).

5) Know their birthdays and anniversaries and send a handwritten card. 

6) Start a customer loyalty program and let them know that only special VIP clients are invited.

7) Offer them a surprise upgrade. Give them something they are not expecting. 

Striving to over-deliver :-)
Jo x