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Tip 212) Be Generous. SHow your client "the love"!

22/4/2019

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Business owners often go to more effort to find new clients than they do to keep the ones they've already got. Whenever I speak to a new client, the first thing they want to do is marketing. They think that's the exciting stuff, and while new clients are the life-blood of a business, there is a lot to be said for spoiling your current customers or clients so they stay loyal.

7 ways you can show your clients "the love":
1) Send a small gift out of the blue. It doesn't have to be expensive, just something personal, decorative or useful. Please don't send them a pen or a coaster with your logo on it! That's not the type of gift I mean. That's just self-promotion and the customer will see it as that. 
2) Write them a handwritten letter stating how grateful you are for their business. 

3) Send them a motivational postcard with a personal note written on the back. 

4) Take them out for a coffee or lunch (if they are a high spending client).

5) Know their birthdays and anniversaries and send a handwritten card. 

6) Start a customer loyalty program and let them know that only special VIP clients are invited.

7) Offer them a surprise upgrade. Give them something they are not expecting. 

Striving to over-deliver :-)
Jo x

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