Tip 23) Why most small business owners hate selling...

For many small business owners and entrepreneurs, the word 'sales' is near the top of the 'Things I Hate Most' list, along with:

• Wisdom tooth extraction,
• Root canal work,
• Delayed flights
• Cheap iPhone chargers that never work for more than two weeks! 

If I had £100 for every time I've heard a business owner say ‘I don't like selling’, or ‘I'm not a salesperson’, I'd be a far richer woman that I am right now! 

So why is that? Usually because of one, or all, of the following:

• Lack of confidence: In ourselves, in the sales process itself, and/or in our product or service.
• Not wanting to appear pushy: When I ask people what the first things that come to mind are when I say the word 'salesperson', most will answer with words like slimy, manipulative, annoying and sleazy. So who wants to be labelled any of those words?!
• Fear of rejection: This is another biggy. Most of us have a powerful desire to be liked and accepted. When we are selling, there is a pretty major chance that prospects will say no. Our brain translates this into 'they said no, therefore they don't like me'.

So what do we do about it? Check out tomorrow's blog to find out :-)

Keeping you in suspense...

Jo Richings x