Tip 246) Use graphics and/or video in ALL your marketing

Apparently, the retention rate for visual info can reach 65% compared to 10% for text only.

Never forget that you are trying to get your message through 1,000s of other messages, especially on social media, so make sure your message stands out.
 
Use great graphics and videos to grab your prospect’s attention. (Make sure it is a great image, as a poor one will have the opposite impact and may even damage your brand.)

Also, prospects who take the time to watch your video are far more likely to convert, so make it short and snappy. We often decide whether to watch something or not by its length. The same goes for listening to audio. I know someone who posts great content in his videos, but they are always an hour or so long. That's about 55 minutes longer than the average person will watch!

To your success ...

Jo x