There’s a word for that …
An essential element of good copy is to make sure you use the write word in the write context - see what I did there?! Words that sound the same but have different meanings and spellings are called homophones. Many people find them confusing, but using the wrong word makes your business look unprofessional and will put people off your message.
Common homophones to look out for are:
Proofread, proofread, proofread!
This is just one way you can slip up with your writing, so be sure to carefully proofread your work when writing for your business. Unfortunately, these types of errors won’t be picked up by Grammarly or other spellcheckers as they don’t check for context. So, if spelling and grammar aren’t among your strong points, it's worth investing in a professional to do it for you! Your business will thank you for it.
About Sarah: A qualified proofreader, Sarah works with a variety of different businesses—from sole traders and small businesses to freelancers and creatives—helping them to get the most out of their online presence and printed marketing materials. As well as spelling, grammar and punctuation checking, she can also assist with editing and formatting your copy. The end result will be professional-looking marketing that will help you advertise your business successfully.
Head to www.sarahbarterproofreading.com for more information.
Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)