Tip 268) UNderstand the power of reciprocity

What happens when someone does something for you, like giving you a compliment or giving you something? You automatically want to return the favour.

We have a hardwired feeling of indebtedness. For example, if you go out for lunch with a friend and they pay - you'll want to pay next time.

This is the power of reciprocity, and many businesses have been using effectively for years. 

Here's how you can tap into the power of reciprocity:

• Add value to your prospects before you do business together. This could be free advice or a free 'top tips' guide, for example.
• Giving an excellent service and really going the extra mile. Doing favours.
• Give a little something for free. Ideally, something that has a high perceived value but doesn't really cost you much.

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Keep on keepin’ on!
Jo x