We all have a strong desire not to be perceived as ‘less’ than another. In other words, we want our place in the ‘social’ pecking order.
We want to feel valued and will go to great lengths not to look or feel stupid – even avoiding beneficial opportunities! Here's how you can tap into the need for status with your clients or customers.
Validation, praise and recognition – tell your customers what great customers they are.
Give positive feedback when they do something you like – such as paying bills on time or recommending you to their friends.
Show them respect. Never make them feel stupid – even if you think they have just asked a stupid question!
Create an exclusive VIP club and make sure they know they are part of it. Tell them what is going on in your business – new products, advance notice of offers, new team members, etc.