Tip 292) 10 ways to tap into FOMO

FOMO (Fear of Missing Out) is at epidemic levels. We don't want to miss out on anything! It's why we check out phones on average 10,000 times a year. 

So, how do we use that in our marketing to convert more sales? 

Here are 10 ways that savvy businesses are already using FOMO: 

1. Scarcity – only 3 left in stock.
2. Limited time offers – buy before Tuesday for 20% discount.
3. Social proof – more on that in Tip 286.
4. Highlighting missed opportunities (hotel booking sites use this all the time).
5. VIP sale days.  
6. First to call gets xxx.
7. Using images to drive home the ‘Don't miss out’ message. 
8. Free delivery for a limited time. 
9. Special edition or exclusive products. 
10. Rewards for buying early. 

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Which ones can you adapt to fit your business?

To your success ...
Jo x