Tip 300) 14 ways to build your mailing list

Following on from Wednesday's post about why we should build a list – here are 14 ways you can build your mailing list!

• Firstly, you must give them a reason to sign up. Think about what value you can offer them – tips, advice etc. 
• Always ask for email on your sign-up/registration form.
• Collaborate with another business who has the same target market, but is a non-conflicting business. Send an email offer with their details and ask them to do the same. 
• Offer exclusive discounts, perks or offers on your website or social media for joining.

• Run competitions on social media. 
• Grab their email as they are leaving your website by using an enticing lightbox (see www.happime-me.org for an example).
• Offer a freebie guide in exchange for their email. 
• If you send a physical product, enclose a business card with reasons to join.
• Ask all clients and customers to join – as we said in tip 298, it's the most effective way to keep you and your business at the forefront of their minds. 
• Always ask for business cards at networking events. Send your prospects an email saying how great it was to meet them and inviting them to sign up.
• If you don't get the sale, the absolute minimum you want to come away with is permission to keep in touch. 
• Add it to your email signature.
• Include a 'forward to a friend' message on your emails.
• Add your sign-up details to your social media profiles.

Obviously, make sure you are GDPR compliant! :-) 

​Jo x