How to use Meetup to generate leads for your business
The first thing to do is identify who you're looking to attract, then name your group, write some blurb to attract your target market and add some tags, and Meetup will email anyone who has expressed an interest in your tags (e.g. business, personal development, health, eating out, socialising, etc.). They can join your group and are automatically notified when you put a new event on.
For example, I love surrounding myself with positive people, so a couple of years ago I started a Meetup group called Positive People. I wrote some positive blurb, posted a Meetup at a local bar and now have over 1200 members! My events with the Meetup group have generated thousands of pounds to support the HappiMe project over the last couple of years.
Here are some examples of how it could work for your business:
It costs around £15 per month to run up to three Meetup groups. A pretty low-cost marketing strategy really.
Jo Richings x
Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)