Tip 357) Top Tips for a great LInkedIN profile

Before we get into what makes a great LinkedIn profile, in case you are wondering whether LinkedIn is for you, here are a few facts that may persuade you:

• There are over 1/2 billion members with 1/4 billion logging in at least once a month. 
• 25 million are in the UK.
• 44% are women. 
• 2 people join LinkedIn every second. 
• Over 100 million of these are decision-makers or senior-level influencers. 
• 40% use LinkedIn daily.  
• Profiles with photos get 21 times more views and 36 times more messages.
• Every week, content on LinkedIn is seen 9 billion times!
• Of the 1/2 billion members, only 3 million are sharing content weekly. 

Here are some great tips on how to write a great LinkedIn profile:

• Have a great, impactful headline.
• Write an eye-catching summary. Ask friends for feedback. Is it likely to "wow" readers? 
• Keep your profile updated! New roles, contracts, awards, wins etc.
• Make sure it looks organised and structured. Think - what's in it for them? What are they looking for? What would they find interesting? Keep it relevant and brief. Use bullet points. 
• Include relevant, interesting case studies. Showcase innovative products. 
• Include any volunteering.
• Include your interests. Make your profile human so viewers want to connect and work with you. 
• Have a great professional picture. Sounds like common sense but I've sometimes been surprised at the images people use on LinkedIn.
• Get found easier with strong keywords. Think about what users are likely to be searching for and use those. 
• Get Visual. Use lots of great images and videos in your profile. Make it worth looking at. 
• Change your LinkedIn profile URL to something personal. 
• Create an eye-catching background picture on your profile. 
• Ask for recommendations from clients and customers.
• Ask for endorsements.
• Engage and comment in groups and on posts. Remember we are in the age of emotional connection. Be authentic.

Go get 'em tiger!

Jo :-)