Tip 4) ​Stop weeing over your flyers, direct mail and web copy!

So, what do you mean by that I hear you ask yourself!

I’m not suggesting that you have actually been peeing over your flyers, but I wouldn’t be surprised if you have been ‘We’-ing over them.

Read over your marketing material and count how many times you use the words ‘We’ or ‘I’. Then start reframing your text so that for every WE you include a YOU. Because that’s the only thing your prospects are interested in! Themselves and what’s in it for them.

Which is the more powerful statement here?​

• Our team of qualified support staff proactively chase cases throughout. This has been invaluable to our other introducers, saving businesses time and resource.
• We will save YOU time and resources. We have an amazing team of qualified support staff who will be proactively chasing your cases throughout. This has been invaluable to our other introducers.

​Remember – it’s all about them! Always 😊

To your success
Jo Richings x
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