Tip 51) know the difference between your lead and lag measures?

So what are lead and lag measures? 

• Your lag measure is the end result. The goal.
• Your lead measures are the things you need to do every day to reach that goal.

So, for example:

Your goal is to find five new clients – this is your lag measure. Your end result.
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Your lead measures are the daily habits and activities that will lead to your end result.

• Post on FB 3 times a day.
• Deliver 100 flyers a week.
• Call 20 business owners a week.

While focusing on the end goal is important, it’s nowhere near as important as understanding the daily activities that will lead to your end goal – and doing them!
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What are your lead measures? What are the things you should be doing consistently to grow your business? Do you know how much activity is needed to find a new client? You should know, so if you don’t – start measuring your activity!

Happy habit creating

Jo x