Tip 62) Be different!

Develop a good USP (unique selling point) or a strong guarantee.
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What could your business do differently that no one else does? What do you do better than anyone else?

This may involve thinking outside the box, but you need to find something that impresses your customers and makes them say, “Wow, that's great!”, and then shout from the rooftops about it.

Sometimes this may be something that you're already doing, so write a list of everything good about your business, product or service and see if you can tweak it to make it unique.

What can you guarantee about your product or service that will give your prospects peace of mind? Think about their issues and concerns when buying your products or services and address them in your guarantee. For example, a plumber could guarantee to turn up on time or the customer gets a 10% discount. You have to be able to back up your guarantee, so if you try something like this, make sure you are ALWAYS on time!

If you want word of mouth advertising you need to give people something to talk about.

To your success

Jo x

P.S. As always, if you need help, either pop along to one of our online Mastermind sessions or contact me for a 1-2-1.​