Here is my positioning statement to give you some ideas:
OK Mr Prospect, is it ok for me to outline how I think it would be the best way for us to use this time together?
Great, so firstly I am going to tell you a little about me and what I do, and then I am going to ask you a whole load of questions about you, so I can get a really good understanding of exactly where your business is right now – and if at the end of the process we can both see the benefits of working together, I will outline what we need to do to get started. How does that sound?
Before I do that, I’d like to quickly run through something that I know most clients are often concerned about before we start – how much will this cost and can I afford it? I’d like to cover that quickly so you can relax!
My fees range from anywhere between £500–£2000 per month and will depend on what your business needs and your budget, of course – I will have a much better idea about that at the end of the session.
But just to put your mind at rest, if I don’t think I can add value to your business, I will tell you. And if we do decide to work together, I offer two guarantees on my coaching. First is a money-back guarantee on the first month – if you don’t feel you have got value out of the coaching, I will give you your money back – no questions asked (which I’ve never had to do by the way). Plus, I also offer a 6-month return on investment guarantee where I guarantee to give you a return on your investment in coaching or I will refund the difference. We can talk about that in more detail when we get started.
Are you happy with that?
Great let’s get started…
Key points on the above:
I can't recommend positioning statements enough. They can transform your business and dramatically improve your conversion rates and customer experience.
As always, if you need help, please give me a shout here.
Business & management coach, mentor, trainer, author, speaker, social entrepreneur, (and chief pot and bottle washer!)