What do your clients say about you? Does it match your branding? Do they get what they expect?
I recently contacted a local business about using their services because I was initially attracted to their marketing. They portrayed themselves as positive with a can-do attitude. A company who would go above & beyond for their clients. This is my kind of business I thought as I completed their online form!
Unfortunately, I didn't get what I expected at all. For a start, I didn't get a response to my enquiry. I thought I would give them the benefit of the doubt because of lockdown, despite their website stating clearly that it was business as usual, so I decided to give them a call. I was met with a generic call minder voicemail. Not even a personal message! I left a message anyway & it took 9 days to get a response! 9 days!
When I told them I had already found an alternative supplier, the guy on the phone was very short & put the phone down. What the hell? No apology. No thought was given to the fact that I could be a customer in the future. I think I had a lucky escape, to be honest!
My values are stated clearly on my website and clients get what they expect. Are your values displayed on your website?
Business coach, Social seller, author, speaker, social entrepreneur, and chief pot and bottle washer!