Tip 188) 11 reasons why you should Build your online TESTIMONIALS and reviews

Here are 11 reasons you should be building your online testimonials and reviews ... 

1. If you say you are great, your prospects think you are pushy. If your clients say you are great, then your prospect is much more likely to believe you are great!  

​2. Reviews help your brain shortcut decision-making. Have you ever been reading reviews on Amazon for a product and suddenly added it to your basket almost without thinking? Your brain thinks reviews are to be trusted, so reading a few positive ones often just gives you the urge to buy. It's seen enough. How many reviews it takes depends on your DISC profile.  (read more...)

3. Up to 90% of people will check out your business online first. Even if you have been recommended by a friend.

4. All feedback is good feedback. If you have done something wrong, hold your hands up, say sorry and offer to make it up to the customer. Most review sites give you the option to respond.

5. Not having an online presence with reviews can be enough to make your prospect skip to the next one.

6. It gives you new content on your website and social media posts (and I always include one on my email signature).

7. Your prospects will click on a Google My Business link with reviews before one without. Every time.

8. Google My Business gives visual stars which catch the eye. 

9. 88% of people believe what is written. Which is mad really, as the reviews could be all written by your nan!

10. By asking someone to write a review, you are asking them to remember how great you are and why they buy from you.

11. It helps your SEO. Not sure how. Best ask the SEO magicians, but apparently it does!

The best time to ask for a review or testimonial is after a win. Make it as easy as you can for them. Send them the links and instructions on what to do if necessary. Offer them an incentive to review you. Check out the best review sites for your industry. Treat it as a lead generation strategy and have a system in place so you are regularly asking your customers to review you.  

And that’s all I have to say about that! (Said in my best Forrest Gump impression!) 

Jo x